"Success is often achieved by those who don't know that failure is inevitable." Gabrielle "Coco" Chanel

As a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand, Chanel, she was noted for her simple, elegant modern styles: jersey dresses, especially the little black dress and suits, perfumes, notably Chanel No. 5, created in 1922 black or gray pullovers with white pique collars and cuffs boxy, braid-trimmed suits ,trousers for women and clothing generally designed for comfort.

Coco channel began as soon as she left Balsan and  become involoed with a wealthy businessman who financed her expansion. An additional two boutiques were built in Biarritz and Deauville. In fact less than four years, she was able to pay back all the startup money she had received from her beaus despite the fact that they were given to her as gifts, not loans.

1- Be Inspired:

“Fashion is not simply a matter of clothes,Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.” Said Coco Chanel found the inspiration for her designs in the simplicities of her everyday life. From the closets of her lovers to the time she spent outdoors on her frequent fly-fishing expeditions, Chanel never stopped seeking out ideas for new product lines.
Chanel with her  personal exploits and relationships from Picasso to Salvador Dali to Stravinsky to Diaghilev, Chanel became a companion to many of the most powerful and talented men of her time, Chanel was using them for the inspiration they were providing her.

2- Take a second chance:

World War II Chanel decided to close up shop in 1939 when France declared war on Germany,she closed the doors of her stores and stopped designing altogether. While other couturiers were leaving the country, Chanel decided to remain in her beloved Ritz Paris apartment,she had disappeared from the industry for over 15 years. When Chanel returned, she had to fight not only a tarnished reputation but now her younger competition as well. She had been written off and was considered past her prime, but Chanel persevered to regain her fashion crown. Chanel knew she had a fresh wave of ideas and energy coming to her and she set out to claim her second chance to use them.

3- Be One Of A Kind :

“In order to be irreplaceable one must always be different People laughed at the way I dressed, but that was the secret of my success: I didn’t look like anyone.” Said Coco . Chanel emerged into adulthood with a different view of fashion. She disliked the look of corsets and felt that women were taking on too much discomfort in the name of fashion. “Luxury must be comfortable, otherwise it is not a luxury,” she said. She was seeking for unique vision to the fashion indusrtey , she was resourceful women who tried to bring her creativity to her products in a distinctive way For instance, she tired of holding her purse and became the first designer to ever attach a chain to a purse. A fashion faux pas at the time, it was only a matter of time before Chanel’s invention had become the latest fashion trend. Soon, more purses than not would have chains and straps attached thanks to Chanel’s unique vision.

4- Leave a strong impression:

“Dress shabbily and they remember the dress , dress impeccably and they remember the woman.” Said Chanel . she understood the importance of appearance to getting ahead in the business world. Looking her best wasn’t just a matter of wanting to feel feminine or being attractive for Chanel, it was also a way to gain respect. The unique fashion of channel  make  women feel beautiful and successful that kept Chanel working in the industry until the day she died. “I love luxury, and luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.” Coco said .